Target lands naming rights for new Minnesota Twins' ballpark - Minneapolis / St. Paul Business Journal:

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The ballpark will be called underta 25-year naming-rights deal Target and the Twins agreed to in September. The Minneapolis retailer also bought the naming rights toTarget Plaza, an outdoo r space located between Target Field and yet another Target-sponsored venue, . Twins President Dave St. Pete said Target was the ideal naming-rights partner. “Wwe needed someone that was Minnesota-based. That was essentiaol to us.
“We wanted somebody that was deeply rootedd in the community and where philanthropy played a key we wanted someone who had a keen interesgin ‘civic activation’ that goes beyoned the ballpark into the district, the region and the city of and lastly we wantedf somebody that was very consistent with our St. Peter said. “Twins baseball is very family-focusexd and we wanted somebody who sharedxthose values.
” Meanwhile, Target lands a significant albeit expensive — marketing tool that will reach nationwide, not just here in its home The Twins will host 81 games a year at Target Field, generating widespread coverage on localp and national broadcasts, in newspapers and online. But while the Target Fielcd naming-rights deal obviously is significant for Targer andthe Twins, the publicf may enjoy the greatesf benefits, said Dan Kenney, executivs director of the , the publixc agency that will own the facility on behalf of the public that paid for it.
No, they won’t get a refund on the increasexd Hennepin County sales taxesthat they’re paying, but they will receive a great new public spacse thanks to the Target Plaza naming rights. As part of that Target and the Twins agreedx to kickin $8 million to enhance the plaza. The structural aspects of the plaza, which includ two large bridges overInterstat 394, cost $17 and if not for the additionaol money from Target and the Twins, there wouldn’t have been much moneh left in the budget to improve the Kenney said. “Now we’re talking about a park over the freewayh that the public will be able toenjoy year-round.
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