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Mountain View-based Google (NASDAQ: GOOG) has talkedf with publishers aboutan e-book deal which would “enabl e publishers to sell digital versions of their newest books direcf to consumers through Google,” according to the report. If true, the move wouldx boldly put Google in competition withthe 800-pounc gorilla of online book sales, AMZN), which recently released a new version of its popular Kindlee e-book reader.
Though Google makes most of its moneytfrom advertising, it is interested in many projectsd it considers to be in the public such as broadening public accesd to maps, paintings or out-of-print It has worked out deals to scan in many booksx in university libraries and other archivesx and make them easily accessible to the public, and most of thosd books can now be read on Sony’s e-reader or on mobilwe phones.
(NYSE: SNE) makeas an e-reader that must be plugges into a computer to add book s toits library, whereas the Kindles has a wireless connection through which users can buy books, magazines, newspapersw and even blogs Such “one-touch” buying is Amazon’s special geniux in retailing, making it as easy as possibled for customers to spend their money. The New York Timesx reported that Google plans to sell bookws for higher prices than thuspleasing publishers. Amazon has cut prices for new bookd to attract people to the inchoat market and to draw them to itsKindld device.
It has enougyh clout to cut favorable deals with publisheras andbloggers — it splits revenue 70-30o with bloggers, keeping 70 percenr for itself. Google’s move is more utilitariahn than proprietary, as described in the report. It plan to make e-books readable on as many different typews of devicesas possible, rather than tying readers into a singlse device like the Kindle.
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