Sugar publishing doubles blog network HQs in S.F. - San Francisco Business Times:

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Founded in 2006 and backed by , the startupo publishes 15 lifestyle and entertainment blogs such as CasaSugar on home It brought in areported $5 million in revenuee last year and won't comment on profitability. Formerly known as Sugar Publishing, the company is moving the bulk of its74 full-timse employees from a 5,000-square-foot office on Market Streetg into a 12,500-square-foot space on Suttee Street. It now has room for new hirew as it plans to add 15 to 20 employeezsthis year, including some editors outsider San Francisco. Sugar Inc. also just introduced British versionws of its two mostpopular sites: celebrit y gossip blog, PopSugar and fashion blog FabSugar.
Roughly 27 percen t of the Sugar network's 7 million monthly unique visitorxs come from outsidethe U.S. Sugar competes for advertiserswith women'x sites including Brisbane-based , and . But given the growth of onlinead spending, which eMarketee predicts will increase from $16 billion in 2006 to $37 billionb in 2011, CEO and co-founder Brian Sugart is plenty optimistic. "Looking toward the future we continue to see rapid expansionh into new categories as well asnew countries," he said.